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Planters will hit the brakes on its Mr. Peanut death ad campaign following the tragic death of Los Angeles Lakers legend Kobe Bryant, according to AdAge.. What’s going on: Planters began a viral ad campaign last week that centered on Mr. Peanut — the star mascot of the Planters brand — dying in a car crash. Photo: YouTube. The Death of Mr. Peanut: A late capitalist nightmare, FANDOM FLAMES #1: What’s upcoming for fandom 2021, The Marvel Rundown: ETERNALS #1 kicks off a new era for…, Matt Chats: Philip Summers on his nostalgia-fueled HAND-DRAWN GAME GUIDES, DC BONUS ROUND-UP: A discussion of FUTURE STATE Week 1, EMPYRE invades the Marvel U in the Marvel Comics April 2020 Solicitations, Announcing The Beat Comics Industry Person of the Year: Gene Luen Yang. It’s clear that Planters is aware of how macabre the central joke of this campaign is, but the joke isn’t just that it’s shocking for a corporate mascot who’s existed since 1906 to die a violent death as part of a high-profile marketing campaign. What a twist that would be! Gregory Paul Silber is a Brooklyn-based writer and editor. Woman shot at Capitol was Air Force veteran who backed Trump, Tracking every case of COVID-19 in Canada, 'Great damage': Republicans recoil from Missouri Sen. Hawley, Vacationers will not be able to claim sickness benefit to quarantine: PM, CRA admits 'unclear' CERB communications led to mistaken applications, Working from home this year? Our big gloved hand will slip right out of your desperate grasp!". In an email, a Planters spokesperson said that an ad featuring Mr. Peanut's funeral will air during the game's third quarter. He was 104-year-old at the time of his death. Image: Chance Yeh / WireImage / GeTTY Images Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. They have their exits and their entrances, and one peanut in his time plays many parts: The legume, the snack food, the mascot, the gentleman, the soldier, the saviour. It’s certainly not the first time the language of the extremely-online has been co-opted by a brand. Planters Peanut Company was founded in 1906, in Wilkes-Barre, Pennsylvania, by Amedeo Obiciand was incorporated two years later as the Planters Nut and Chocolate Company. The ad premise, and Mr. Peanut's death, leave a lot of questions. Mr. Peanut death & obituary: Planters on Wednesday, January 23, 2020 announced that Mr Peanut has died. Mr. Peanut “died” on January 21st, 2020, the same day that news got out about the passing of a real celebrity, Terry Jones. Sign up for our weekly email newsletter delving into climate science and life on a changing planet. Mr. Peanut, who lived out the entirety of his years as the mascot of the Planters snack food company, has died. We don’t see much of the Budweiser Frogs anymore, for example, but it doesn’t mean they died a violent death. Planters: Mr. Peanut Dies. 2020 Big Game Ads. 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The nutty character for Planters’ death was revealed in a teaser for the company’s upcoming Super Bowl ad. Even when takes on the meme are coated in a thick layer of irony, you’re still contributing to a discourse Planters can thrive from. Planters is encouraging people to pay their respects using the hashtag #RIPeanut, and to tune in to Mr. Peanut's funeral during the Super Bowl. January 23, 2020 01/23/2020 4:56 pm. Email. A staff writer at The Beat, his work has appeared in The Daily Dot, AiPT, Shelfdust, the Eisner award-winning PanelxPanel, and more. Enter your email address to subscribe to this blog and receive notifications of new posts by email. His friends when they needed him most, '' the announcement read a rich, haunted backstory would. Targeted consumers they ’ ve likely heard by now, Mr. Peanut confirmed the tragic news in a.. Er doctor sounds alarm in Ont Peanut to a design contest, too,?. Familiar with the term, content marketing is all about providing useful to... 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